Who we are
Foundry Labs is a trading name of NU LACE LIMITED, a company registered in England and Wales, company number 14050569. We are the data controller for the personal data described here.
You can reach us at info@foundry-labs.co.uk or on 020 8163 5402. If you need a postal address for a formal request, ask and we will provide it.
What we collect, and when
When you visit this website
We use Cloudflare Web Analytics to understand how the site is used. It counts page views and records the page you arrived from, your approximate country, and your device and browser type. It does not use cookies or track you across other websites, and we cannot use it to identify you.
This site sets no cookies. Pages are served by Cloudflare, which processes your IP address to deliver them and protect the site from attack.
When you ask for a free appraisal
The appraisal form asks for your name, your role, your work email, your phone number and your brand on Amazon (a link or its name). We use these to prepare your appraisal, send it to you and follow it up. The form is sent to us by email through our email provider, Resend. We do not add you to a mailing list and we do not pass your details to anyone else.
When you contact us
If you email or call us, we hold what you choose to send: your name, your email address or phone number, your company, and the contents of your message. We keep that correspondence so we can answer you and pick the conversation up again later.
When we prepare a brand appraisal
We produce free brand appraisals using publicly available marketplace data about a brand's products and listings. That is business information rather than personal data. Alongside it we hold ordinary business contact details for the people we are speaking to.
When you become a client
We hold the contact details, correspondence and account information needed to run the engagement and to meet our accounting and tax obligations.
Why we are allowed to hold it
Every use of personal data needs a lawful basis. Ours are these.
- Your appraisal request and enquiries. Legitimate interests, because you asked us for something and expect us to act on it.
- Site analytics. Legitimate interests, because we need to know whether the site works.
- Business to business outreach. Legitimate interests, because we contact people in a professional capacity about services relevant to their role.
- Running a client engagement. Performance of a contract.
- Keeping accounting records. Legal obligation.
Where we rely on legitimate interests, you can object. See your rights below.
Who else sees it
We do not sell personal data and we do not share it for anyone else's marketing. Personal data is handled on our behalf by the suppliers that run our business:
- Cloudflare, who host this website and provide its analytics.
- Resend, who deliver the appraisal form to our inbox.
- Lark, who provide our email, workspace and call booking.
- Our accounting software, for financial records.
Some of these operate outside the UK, including in the United States and in Asia. Where data leaves the UK it is protected by the safeguards those providers have in place, such as UK approved standard contractual clauses. We will also disclose data where the law requires it.
How long we keep it
- Appraisal requests and enquiries that do not become clients: up to two years from our last contact, then deleted.
- Client records: for the length of the engagement, then seven years, because accounting records have to be kept.
- Analytics: held by Cloudflare as counts, under their own retention periods.
Your rights
Under UK data protection law you can ask us to:
- tell you what we hold about you, and give you a copy
- correct anything that is wrong
- delete it, where we have no continuing reason to keep it
- restrict or object to what we are doing with it, including our legitimate interests
- send it to you or another provider in a portable format
Email info@foundry-labs.co.uk and we will respond within one month.
If you are not satisfied with how we have handled it, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113. We would rather you came to us first so we can put it right.
Changes
If this policy changes, the date at the top changes with it. Material changes will be flagged on the site rather than made quietly.