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Example brand sells none of its own products on Amazon UK. Every listing, every price and every buyer belongs to somebody else.
Free appraisal · no cost, no obligation
We manage your brand's Amazon account and take your listings back from the resellers selling your product.
Your brand. Your price. Your product. On every sale.
On every sale. With one flat monthly fee.
What we do
- Map every seller on your listings
- Take your listings back from unauthorised sellers
- Rebuild titles, bullets, A+ content and keywords
- Report back in writing, every month or sooner
First step
A free appraisal: who sells your product, how your listings score, and the money going to other sellers.
One flat monthly fee. You keep your Seller Central account and your stock. No share of your sales.
You keep your account and your stock. No revenue share.
Amazon is a route to market. The question is who earns from it.
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01
Most of Amazon is sellers, not Amazon
61%
of paid units on Amazon are sold by third-party sellers
Sellers 61Amazon 39Amazon dataQ2 2026WorldwidePaid unitsOut of every 100 paid units on Amazon, 61 come from third-party sellers, brands and resellers alike. Amazon's own figure, Q2 2026. The question is which of them is selling yours.
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02
Nobody works the listing
Resellers sell your product as it is. Nobody rewrites the title, bullets, pictures or search words.
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03
Their mistakes land on your name
A late parcel or broken bottle from a stranger becomes a one-star review against your brand.
So: whoever sells your product sets its price and shapes its reviews. Your brand deserves someone growing it.
The in-house team, without hiring one.
Four jobs, one flat fee
Everything a small in-house Amazon team would do, run by us. Your account stays yours.
What we doMap every seller
Who is on your listings, who holds the Buy Box, and where their stock comes from.
Seller and Buy Box map · Stock sourcesTake the listings back
Unauthorised seller enforcement, on the route you choose: sell alongside a few, or be the only seller.
Enforcement · RRP and MAP · Brand RegistryRebuild the pages
Titles, bullets, A+ content and keywords, written for your brand, not a reseller's margin.
Listings and A+ · Sponsored ads · CatalogueReport back, in writing
What moved, what we did and what is next. Monthly, fortnightly or weekly, depending on your plan.
Written reports · Your account, in your nameYou keep the sale
We never buy your stock, so unlike agencies that resell it, you keep the sale. You handle the stock; we run the channel.
Or hire the team yourself
What the same work costs in salaries alone.
£7,500 to £10,800a month for one marketplace manager and two executives
From £1,799a month with Foundry Labs, one flat fee
Salaries from UK job ads, September 2026, before National Insurance and pension.
Six years on Amazon.
What six years taught us.
Why Foundry Labs exists
Six years on Amazon showed us where brands lose out: other sellers on their listings, prices sliding, pages nobody works on, and no time to fix any of it. We take that whole job off your plate, so you grow without building a team.
David Randell
Founder & CEO, Foundry Labs
Before and after Foundry Labs.
- Pictures
- Title
- Bullet points
- Search words
- Other sellers
Sold by6 other sellersYou
Price set byCheapest sellerYou, at RRP
Reviews fromStrangers' stockYour customers
Watch one listing go from where most start to where we finish: better pictures, a real title, bullets, search words, then the other sellers gone. An example listing; your appraisal shows your own.
Search
Deliver to you, UK
£899
FREE delivery on eligible orders
In stock
Add to Basket Buy NowDispatches fromAmazonSold bySeller A[Your brand]
Other sellers on Amazon5 offers from £8.49
Seller B£9.25
Seller C£8.49
Seller D£9.49
Seller E£8.75
Seller F£9.10
No other sellers. Your price, your name.
About this item
- Serum. 30ml.
- FRAGRANCE-FREE FORMULA: gentle enough to use every day.
- AMBER GLASS BOTTLE: keeps the serum out of the light.
- GLASS DROPPER: the right amount each time, with no waste.
- 30 ML: a month of daily use in one bottle.
- VEGAN AND CRUELTY-FREE: no animal ingredients, never tested on animals.
Behind the listing: search words
serumface serumhydrating serumvegan face serumfragrance free serumserum for dry skinamber dropper bottle
See it before you sign anything.
Every appraisal maps who sells your product, scores your listings and puts a number on the money going to other sellers. This is what one looks like.
Who sells Example brand today.
| Seller | Buy Box, 30 days | Lowest price |
|---|---|---|
| Seller A | 34% | £11.49 |
| Seller B | 22% | £11.99 |
| Seller C | 18% | £12.49 |
| Seller D | 14% | £12.99 |
| Five others | 12% | £13.20 |
| Example brand | 0% | None |
The listing now as it stands.
- Title4/10
- Bullet points5/10
- A+ content2/10
- Search words3/10
Sales that went to other sellers, last month£18,400
About £220,800 a year at this rate
One flat monthly fee.
Set by how many products you sell. No share of your revenue, no margin on stock, no cut of ad spend. Pay yearly and two months are free.
What counts as a product? Each listing you sell on Amazon, known as an ASIN. Count yours, pick the plan that fits.
Free appraisal firstYour account, yoursNo revenue shareNo margin on stockWritten reports
Compare every plan
Swipe the table sideways to see all four plans.
Questions brands ask.
Still asking?
Start with the free appraisal, or talk it through with David on 020 8163 5402.
Get your free appraisal01Do you buy our stock?
No. You keep your stock and your logistics. We manage the Amazon channel for a flat monthly fee.
02Whose account is it?
Yours. You own Seller Central and invite us in as a manager. We never hold your login.
03What happens to the sellers already on our listings?
You choose. Sell alongside everyone, alongside a chosen few, or be the only seller. Where you want them gone, your trade customers get fair notice to sell through what they hold.
04Is there a percentage of sales?
No. One flat monthly fee, set by how many products you sell. No revenue share, no margin on product, no cut of ad spend.
05Could we not just do Amazon in-house?
You can, and some brands do. It usually means hiring and managing a small team. We do the same job for one flat monthly fee, and the account stays yours.
06Amazon has its own AI tools now. Why would we need you?
Tools press the buttons faster. They do not know which seller is undercutting you, why, or what to fix first. That judgement comes from six years selling on Amazon.
07What does the free appraisal cost us?
Nothing. You get the full picture of where your channel stands, in writing, before any decision is made.
See what your product sold on Amazon last month, and how much of it was yours.
Free. We map your sellers, score your listings and put a number on the money going to other sellers, in writing. No cost, no obligation.
1Tell us your brand.
2We map your listings and sellers.
3You get the appraisal, in writing.