Amazon guides for UK brands
Practical guidance for UK and EU brands selling on Amazon. Written for the UK market, because most of the advice you will find online is written for the United States and does not apply here.
Someone is selling my products on Amazon UK. What can I actually do?
Most advice on removing unauthorised Amazon sellers is written for the US and may not apply in the UK. General guidance on what UK brands can and cannot do, and the routes that tend to work.
GuideAmazon Brand Registry: what it actually gives you, and what it does not
Brand Registry is not a tool for removing unauthorised sellers. What enrolment actually gives a UK brand, what it does not, and the reporting risk nobody mentions.
How we workUnauthorised seller removal
Removing unauthorised Amazon sellers in the UK is not the same job it is in the US, and most of the advice online does not apply here. What actually works, and what we do about it.
How we workBuy Box recovery
The Buy Box is not a right you can claim back. It is an algorithm you either win or lose on price, fulfilment, stock and seller performance. How a brand takes it back on the economics.
How we workAmazon Brand Registry
Enrolling in Brand Registry takes a trade mark and some paperwork. Using it without getting your own account actioned is the part nobody explains. What it gives a UK brand, and what it costs you to misuse.
How we workPricing integrity and RRP
MAP enforcement is a US playbook. In the UK, telling a reseller what they may charge is a hardcore competition law breach carrying fines of up to 10 per cent of worldwide turnover. What a UK brand can actually do about price.